The Gates' Legacy: A Family Affair in Questionable Business Practices The saga surrounding Phia has been unfolding like a slow burning drama, with each new revelation raising more questions than answers about the ethics and accountability of this supposedly trailblazing startup.
At its core, the issue revolves around cookie stuffing – a practice where companies falsely claim sales they didn't drive by dropping affiliate cookies on users' browsers.
Phia's involvement in this practice has been exacerbated by the company's connection to Bill Gates, Microsoft co founder.