DHS Tones Down the Showmanship: What's Behind Mullin's Shift? The Department of Homeland Security (DHS) has abandoned the flashy branding and covert operations that characterized former Secretary Kristi Noem's tenure.
Under new Secretary Markwayne Mullin, DHS is adopting a more low key approach, prioritizing quiet, "smarter" operations over high profile arrests and social media campaigns.
This shift in strategy reflects a broader effort to rebrand the agency's image and modus operandi. Gone are the days of ICE vehicles emblazoned with "Defend the Homeland" decals and President Donald Trump's name.