How FIFA Plans to Raise Billions by Selling Stakes in the World Cup FIFA's proposal to sell stakes in the World Cup has sent shockwaves through the football world, raising questions about the future of international competition and the sport as a whole.
The plan involves creating companies that will own and operate various aspects of the tournament, from stadium construction to broadcasting rights.
Understanding the Proposal The concept is deceptively simple: FIFA would establish limited liability companies (LLCs) with distinct mandates and budgets.