The Shrinking Truth: Mars Bars and the Dark Side of Confectionery Economics The recent discovery of a 35 year old Mars Bar, found during a house clearance in Scunthorpe, has sparked a social media frenzy.
This phenomenon sheds light on "shrinkflation," where food manufacturers reduce product sizes while maintaining or increasing prices.
The Origins of Shrinkflation Mars Bars have undergone significant changes over the decades since their introduction by Frank C Mars in 1883.