eBay's Siren Song: Can Ryan Cohen Really Save It? Ryan Cohen, the GameStop CEO known for his aggressive investment strategy and willingness to shake up the status quo, has set his sights on eBay.
His argument that the company is "under earning" given its massive scale and brand recognition is compelling. Cohen points out that eBay spent over $2.
4 billion on sales and marketing in fiscal 2025 yet only added fewer than 1 million net active buyers – a growth rate of less than 0. 75% on a base of 134 million users.